CEO INSIGHTS Journal

A Personal Note To My Fellow Ad Agency Owners

A Personal Note To My Fellow Ad Agency Owners

I don't want you to go through what I went through ... and have it haunt you years later. Years ago, I was a successful ad agency owner. And like you, I was running the show. A show that I thought I knew all about. Don’t we all? Despite my success, I made some bad...

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Want to Merge Your Ad Agency With Another?

Want to Merge Your Ad Agency With Another?

Are you thinking about merging? One of the conversations in a recent CEO Stars session among several ad agency owners was joining with other agencies. The motive behind the urge was to grow faster and ‘swallow-up’ an agency that was either financially easy-pickings or...

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Restaurants Held Hostage: The Delivery Dilemma

Restaurants Held Hostage: The Delivery Dilemma

Last week, meeting with several restaurant CEOs, the discussion took a turn from the all-important "labor costs" to that of the "Delivery Dilemma." Once reluctant to initiate a 3rd party delivery program, one restaurant owner "joined the herd," resulting in delivery...

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The Conformity Police Are Watching You

The Conformity Police Are Watching You

I’ve always been intrigued why certain things stay boringly the same yet, with a slight twist of imagination, can have the potential to create an amazing customer wow reaction.  The Retail Hospitality Conformity Police (RHCP) have declared that the same must always...

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Ad Agency CEOs: When It’s Time to Get a Partner

Ad Agency CEOs: When It’s Time to Get a Partner

Rarely does a session with agency owners go by when the topic of partnerships doesn't come up. It's a hot topic with a lot at stake if the wrong decision is made. Several agencies expressed the desire to look within - to a 'keeper' or the agency 'rising star'- rather...

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How 65 Ad Agency CEOs Became Mavericks

How 65 Ad Agency CEOs Became Mavericks

Currently, 65 independent ad agency owners are mavericks. Mavericks because they decided to do something different: break from traditional associations and become part of a new-generation concept called 'CEO Stars.' Eschewing exorbitant dues and expensive meetings at...

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If You Do Agency RFP’s, Are You Scum?

If You Do Agency RFP’s, Are You Scum?

I have a difficult time with the many gurus in the business coming right out and saying, "Don't do RFPs." Every week a document passes my desk on this very topic. What bothers me is that most of these people who stand on the podium reading the anti-RFP riot act, have...

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Don’t Make 2019 ‘The Year of the Shortcut.’

Don’t Make 2019 ‘The Year of the Shortcut.’

It’s the time of the year when all the pundits and gurus 'predict' next year’s digital marketing trends that are going to make your business better and easier. How will digital impact your business? How will digital make your business more profitable? What’s the next...

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The Ultimate Guide to No More Ultimate Guides

The Ultimate Guide to No More Ultimate Guides

In this past week, I had three opportunities to download different variations of "The Ultimate Guide To …" One was for blogging, another, writing powerful content and the other, an ultimate guide to new business development. I cringe when I see this word in the title...

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If You Do Agency RFP’s, Are You Scum?

If You Do Agency RFP’s, Are You Scum?

I have a difficult time with the many gurus in the business coming right out and saying, "Don't do RFPs." Every week a document passes my desk on this very topic. What bothers me is that most of these people who stand on the podium reading the anti-RFP riot act, have...

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Does Your Ad Agency Take Credit Cards?

Does Your Ad Agency Take Credit Cards?

In a recent CEO Stars session, every ad agency CEO had noticed a trend towards more clients wanting to pay their invoice with a credit card. This is a real challenge that has the potential to erode into your bottom line, especially if you end up eating the fees. If...

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Why Is It So Difficult To Write Your “Why?”

Why Is It So Difficult To Write Your “Why?”

Knowing and writing are two different things. Our mind tells us we know, but when tasked with actually taking what we know and putting it in writing, the challenge can be daunting. You don't really know it, unless you can put it in writing. So, we tend to go through...

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