CEO INSIGHTS Journal

The Ultimate Guide to No More Ultimate Guides

The Ultimate Guide to No More Ultimate Guides

In this past week, I had three opportunities to download different variations of "The Ultimate Guide To …" One was for blogging, another, writing powerful content and the other, an ultimate guide to new business development. I cringe when I see this word in the title...

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If You Do Agency RFP’s, Are You Scum?

If You Do Agency RFP’s, Are You Scum?

I have a difficult time with the many gurus in the business coming right out and saying, "Don't do RFPs." Every week a document passes my desk on this very topic. What bothers me is that most of these people who stand on the podium reading the anti-RFP riot act, have...

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Does Your Ad Agency Take Credit Cards?

Does Your Ad Agency Take Credit Cards?

In a recent CEO Stars session, every ad agency CEO had noticed a trend towards more clients wanting to pay their invoice with a credit card. This is a real challenge that has the potential to erode into your bottom line, especially if you end up eating the fees. If...

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Why Is It So Difficult To Write Your “Why?”

Why Is It So Difficult To Write Your “Why?”

Knowing and writing are two different things. Our mind tells us we know, but when tasked with actually taking what we know and putting it in writing, the challenge can be daunting. You don't really know it, unless you can put it in writing. So, we tend to go through...

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