Human nature can be strange and funny. Sometimes we think we know what’s best, sometimes we even think we know what’s best for our customers and clients. Certainly research can be a guide, but there’s no guide to running a company. So how does one know what’s best when running a business?

There’s no template for success that’s right for everyone, which means there’s possibly hundreds of ways to run a successfully profitable advertising agency, restaurant or retail company. If there is, then is there a good chance that there’s a better way to run yours? A better way that may be more profitable and less stressful? You could already be running a successful company at one level, however, you may be in easy reach of getting to a higher level, without even knowing it.

Personal pride has a tendency to stop us from getting a second opinion or reaching out for some support. We have no problem going to a doctor for a second opinion when a medical crisis is at stake; we have no problem going to an attorney for a second opinion, yet are we too proud to ask for second opinions for our own company? Imagine how the success rate would climb with just one insight.

Support is not a measure of failure – it’s a measure of success. The most successful business people have a support team of their peers to lean into 24/7. It’s certainly not because they lack talent; it’s to take them into a higher zone where their maximum potential is achieved.

So here’s the question: While your favorite basketball team is vying for an NCAA championship, every player has a support team of coaches and peers to ‘push’ them to a level where they would not normally be able to get to. Do you have that ‘push’ – a support team of peers guiding you to your next level?

If not, get one now. Life is to short to under-achieve.

Joel Cohen is the founder of CEO Stars – – a unique concept with a community of over 105 ad agency CEOs. Cohen is also the founder of Dreamland, USA – ‘An Imagineering Community’ – that helps leaders accomplish their ‘impossible.’