THIS IS YOUR TIME. There will never be a time like this when your clients need you and are looking for your leadership and expertise. They need you because they don’t know how they’re going to adjust to their own customers’ attitudes and behaviors. They are looking at you to understand what may be a “new normal” that exists when all the dust settles.

As the business engines get started, they may need you just yet for your typical marketing strengths, but more so for your objectivity, trustworthiness and your ability to be a ‘re-thinker.’

With everything so fractured, your mind may be challenged as it’s never been before.

This is the time to ‘Re.’
To re-think, re-position, re-invent, re-imagine and re-new.

It’s important to be prepared to guide your clients as they pick up their pieces and gradually roll-out 2.0 and 3.0 versions of their businesses. As their mode and procedures of operating will have changed, you too may also have to change – and alter your thinking.

Sometimes it’s challenging to figure out the ‘what’s next’ … however, your gift for imagination will guide you through this.

Now’s your time. But it’s not time to play small. It’s your time to play large.

Joel Cohen is the founder of CEO Stars – – a unique concept with over 80 ad agency CEOs. Cohen is also the founder of Dreamland, USA, an ‘Imagineering Community’ that helps leaders leave a lasting legacy by accomplishing their ‘impossible,’ so they don’t regret the impact – the ‘I should’ve, could’ve’ – they were never able to make.