by Joel Cohen | Jun 5, 2018 | Insights
I was a successful ad agency owner. And like you, I was running the show. A show that I thought I knew all about, (don’t we all) but was really never quite sure. Despite success, I made some bad decisions, wasted a lot of money – all the things other agency owners...
by Joel Cohen | May 20, 2018 | Insights
One of the biggest challenges for independent ad agencies, both big and small, is establishing credibility, warming up to new prospects and ‘getting in the door.’ In a new-business conversation with members of a CEO Stars advisory group, the ad agency...
by Joel Cohen | May 14, 2018 | Insights
From Mirren’s Ad Agency New Business Conference, here’s a parsing of my top nuggets and trends vital to agency growth. 1. Agencies must do a mind shift from ‘ad agency’ to problem-solver 2. Organic growth is the new lifeblood of the agency 3. Prospects/clients are...
by Joel Cohen | May 6, 2018 | Insights
I know you’ve wanted to say it, but you’ve (rightfully so) held back. We’ve all been there – a prospect that needs your expertise and after hours and hours of work and presentation development time, they decide on going with a competitor possibly with less...
by Joel Cohen | May 3, 2018 | Insights
Knowing and writing are two different things. Our mind tells us we know, but when tasked with actually taking what we know and putting it in writing, the challenge can be daunting. You don’t really know it, unless you can put it in writing. So, we tend to go...
