by Joel Cohen | Aug 7, 2023 | Insights
No, not the the Dallas Mavericks basketball team, but another team that pulls together with one common goal: to win. Currently, over 100 independent ad agency owners are mavericks. Mavericks because they decided to do something different: break from traditional...
by Joel Cohen | Jan 31, 2023 | Insights
Are you thinking about merging? One of the conversations in a recent CEO Stars session among several ad agency owners was joining with other agencies. The motive behind the urge was to grow faster and ‘swallow-up’ an agency that was either financially easy-pickings or...
by Joel Cohen | Nov 14, 2022 | Insights
When people and businesses are open to ‘change out of necessity,’ how will you and your agency change? If you don’t think you have to get re-wired then you’re kidding yourself. You can bury the same-old, same-old. Here are the top three lies...
by Joel Cohen | Nov 13, 2022 | Insights
While many still search for that elusive silver bullet, the fact is the secret to running a successful advertising/marketing firm, or any business, resides exclusively within you. You are the secret. You are the captain of the ship. You map the journey. You build a...
by Joel Cohen | May 11, 2021 | Insights
Have you ever had a lingering idea that you’ve always wanted to try? You know, it’s that great idea that gnaws at you and won’t go away. So, you end up sending it on a one-way trip to your mind-cave – your dungeon of great ideas and dreams....
by Joel Cohen | Mar 28, 2021 | Insights
Have you ever had that lingering dream that says, “I’ve always wanted to try this,” but you’re too busy to visualize and bring to fruition the dreams that are beyond your business? In other words, you’re stuck in the present and unable to see the future. Working with...
