by Joel Cohen | Jan 16, 2019 | Insights
Currently, 100 independent ad agency owners are mavericks. Mavericks because they decided to do something different: break from traditional associations and become part of a new-generation concept called ‘CEO Stars.’ Eschewing exorbitant dues and expensive...
by Joel Cohen | Jan 10, 2019 | Insights
Above is a magic wand. People believe it has power; the power to make changes, the power to make your dreams come true. The power to complete whatever make-over you choose. The good thing about a magic wand is that it makes you dream about “what if and what can...
by Joel Cohen | Jan 7, 2019 | Insights
Memo to Ad Agency CEOs: Watch with envy! As we approach the Big Game, we’ll soon be seeing a new array of some of the best commercials ever made. Some are effective, some aren’t. Some funny, some not; some on target, others not. Nevertheless, they make for a whole lot...
by Joel Cohen | Jan 4, 2019 | Insights
I have a difficult time with the many gurus in the business coming right out and saying, “Don’t do RFPs.” Every week a document passes my desk on this very topic. What bothers me is that most of these people who stand on the podium reading the...
by Joel Cohen | Dec 28, 2018 | Insights
January is “The Official Start-Over Month.” The month to “Re.” It’s the only month of the year that just feels right to start anew … take a different approach or a fresh look at your business. From re-think, re-invent, re-energize and...
