by Joel Cohen | May 14, 2018 | Insights
From Mirren’s Ad Agency New Business Conference, here’s a parsing of my top nuggets and trends vital to agency growth. 1. Agencies must do a mind shift from ‘ad agency’ to problem-solver 2. Organic growth is the new lifeblood of the agency 3. Prospects/clients are...
by Joel Cohen | May 6, 2018 | Insights
I know you’ve wanted to say it, but you’ve (rightfully so) held back. We’ve all been there – a prospect that needs your expertise and after hours and hours of work and presentation development time, they decide on going with a competitor possibly with less...
by Joel Cohen | May 3, 2018 | Insights
Knowing and writing are two different things. Our mind tells us we know, but when tasked with actually taking what we know and putting it in writing, the challenge can be daunting. You don’t really know it, unless you can put it in writing. So, we tend to go...
by Joel Cohen | May 2, 2018 | Insights
Most independent ad agency CEOs I talk to have a dream to do ‘something bigger’ – something that’s poking around in their gut, waiting to burst out. For some, that ‘something bigger’ never happens. The train has left the station. I’m...
by Joel Cohen | May 2, 2018 | Insights
One of Denver’s most successful advertising agency CEOs jumped for glee after attending his first session with 8 other agency owners from around the country. “I’ve been looking for this for years,” he shouted out. It’s the same feeling of...
