by Joel Cohen | Nov 23, 2018 | Insights
In this past week, I had three opportunities to download different variations of “The Ultimate Guide To …” One was for blogging, another, writing powerful content and the other, an ultimate guide to new business development. I cringe when I see this word...
by Joel Cohen | Nov 8, 2018 | Insights
Are you using the most powerful new business tool to spread your message? No, it’s not one of those shiny objects, no it’s not sending out content and waiting forever for a conversion. It’s ‘speaking in front of the right audience.’ I believe speaking is...
by Joel Cohen | Nov 5, 2018 | Insights
The Future Isn’t In What You Know Now … But What You Don’t Know Yet.” In my CEO Stars session with over 60 advertising agency owners, we’re constantly discussing, ‘what’s next?’ The questions range from ‘what kind of an employee should I focus on hiring to...
by Joel Cohen | Oct 22, 2018 | Insights
I have a difficult time with the many gurus in the business coming right out and saying, “Don’t do RFPs.” Every week a document passes my desk on this very topic. What bothers me is that most of these people who stand on the podium reading the...
by Joel Cohen | Sep 25, 2018 | Insights
Ever Wonder How Other Agencies Seem To Always Reel-In New Business Without Hardly Any Effort At All? What if just one new business approach or idea could get you more prospects than ever before? What about 18 ideas in 60 minutes? Last month’s Red Zone ‘Pitching...
