by Joel Cohen | Feb 18, 2019 | Insights
Ad Agency owners are constantly looking for ways to solve the challenges faced by the ever-changing advertising landscape – critical challenges that are unable to be solved without the expertise and 24/7 support of their peers. I work with 66 ad agency owners...
by Joel Cohen | Jan 24, 2019 | Insights
Retailers and restaurants are bogged down, figuring out how to create the best customer experiences. In most cases they’re just ‘overthinking’ it and looking for the big home run idea. However, it’s the singles and doubles that work the best...
by Joel Cohen | Jan 16, 2019 | Insights
Currently, 100 independent ad agency owners are mavericks. Mavericks because they decided to do something different: break from traditional associations and become part of a new-generation concept called ‘CEO Stars.’ Eschewing exorbitant dues and expensive...
by Joel Cohen | Jan 10, 2019 | Insights
Above is a magic wand. People believe it has power; the power to make changes, the power to make your dreams come true. The power to complete whatever make-over you choose. The good thing about a magic wand is that it makes you dream about “what if and what can...
by Joel Cohen | Jan 7, 2019 | Insights
Memo to Ad Agency CEOs: Watch with envy! As we approach the Big Game, we’ll soon be seeing a new array of some of the best commercials ever made. Some are effective, some aren’t. Some funny, some not; some on target, others not. Nevertheless, they make for a whole lot...
by Joel Cohen | Jan 4, 2019 | Insights
I have a difficult time with the many gurus in the business coming right out and saying, “Don’t do RFPs.” Every week a document passes my desk on this very topic. What bothers me is that most of these people who stand on the podium reading the...
