by Joel Cohen | Jul 31, 2019 | Insights
Everyone wants to make a profit, but at the end of the month, quarter or year, it’s possible there’s little to take home even though you had record revenues. How does that happen and what can you do to ensure you take home the big prize? In a recent CEO Stars session...
by Joel Cohen | Jul 11, 2019 | Insights
Most independent ad agency CEOs I talk to have a dream to do ‘something bigger’ – something that’s poking around in their gut, waiting to burst out. For some, that ‘something bigger’ never happens. The train has left the station. I’m...
by Joel Cohen | Jul 8, 2019 | Insights
Everyone’s in love with the concept of ‘asking why’ – I am too. Asking ‘why’ is great for focusing on a company’s reason for being. However, is prefacing a question with ‘why’ an effective means for discovery...
by Joel Cohen | May 6, 2019 | Insights
Human nature can be strange and funny. Sometimes we think we know what’s best, sometimes we even think we know what’s best for our customers and clients. Certainly research can be a guide, but there’s no guide to running a company. So how does one...
by Joel Cohen | May 6, 2019 | Insights
It’s easy for organic growth to take a back seat to the functions of normal account servicing and new business. While in the old days, organic growth was showing a “menu of services” to your client and telling them the over 100 things you do as an agency. But,...
