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How New Business Can Get Easier & Better For You In 2020

How New Business Can Get Easier & Better For You In 2020

by Joel Cohen | Dec 18, 2019 | Insights

Have you ever heard anyone say that new business development is going to get easier and better next year? Of course not, but I’m going to say it. Yes, it’s unusual because we’re so used to hearing negativity from the industry. Oh, the pundits and gurus will tell...
A Personal Note To My Fellow Ad Agency Owners: “Nobody Wins Alone’

A Personal Note To My Fellow Ad Agency Owners: “Nobody Wins Alone’

by Joel Cohen | Dec 9, 2019 | Insights

I don’t want you to go through what I went through … and have it haunt you years later. Years ago, I was a successful ad agency owner. And like you, I was running the show. A show that I thought I knew all about. Don’t we all? Even with my success, I made...
Bringing Home the Bacon: How New Business Will Get Easier in 2020

Bringing Home the Bacon: How New Business Will Get Easier in 2020

by Joel Cohen | Nov 26, 2019 | Insights

Have you ever heard anyone say that new business development is going to get easier next year? Of course not, but I’m going to say it. Yes, it’s unusual because we’re so used to hearing negativity from the industry. Oh, the pundits and gurus will tell (sell) you on...
Do You Believe in Ad Agency Miracles? How About 150 of them a Month?

Do You Believe in Ad Agency Miracles? How About 150 of them a Month?

by Joel Cohen | Oct 31, 2019 | Insights

mir•a•cle: A miracle is a highly improbable unexpected event, a development, or an accomplishment that brings very welcome consequences. Each month, a select group of agency owners/CEOs – meet by video conference and perform miracles – at least 150 of them a...
Considering an Ad Agency Merger? 12 Critical Issues That May Change Your Mind

Considering an Ad Agency Merger? 12 Critical Issues That May Change Your Mind

by Joel Cohen | Oct 8, 2019 | Insights

Are you thinking about merging? One of the conversations in a recent CEO Stars session among several ad agency owners was joining with other agencies. The motive behind the urge was to grow faster and ‘swallow-up’ an agency that was either financially easy-pickings or...
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