by Joel Cohen | Jul 26, 2018 | Insights
In a recent CEO Stars session, we shared a discussion on ‘value’ and what you charge versus what you’re worth. Shift to the familiar story about the person who takes his luxury sports car to a mechanic. The car needs a new part. The bill is a...
by Joel Cohen | Jun 25, 2018 | Insights
I was asked for some advice from a veteran in the business who had seen his business cycle fluctuate to frustration. It was obviously taking a toll on him and he needed someone to talk to and some re-assuring because no matter how long you’ve been in the business,...
by Joel Cohen | Jun 18, 2018 | Insights
In June, we had our Red Zone Agency Roundtable, sponsored by CEO Stars. Attended by agency leaders, there were over 22 insights in one-hour and every one of them capable of making an enormous impact on any agency’s business and take you from the Red Zone to the...
by Joel Cohen | Jun 5, 2018 | Insights
I was a successful ad agency owner. And like you, I was running the show. A show that I thought I knew all about, (don’t we all) but was really never quite sure. Despite success, I made some bad decisions, wasted a lot of money – all the things other agency owners...
by Joel Cohen | May 20, 2018 | Insights
One of the biggest challenges for independent ad agencies, both big and small, is establishing credibility, warming up to new prospects and ‘getting in the door.’ In a new-business conversation with members of a CEO Stars advisory group, the ad agency...
