by Joel Cohen | May 20, 2019 | Insights
Rarely does a session with agency owners go by when the topic of partnerships doesn’t come up. It’s a hot topic with a lot at stake if the wrong decision is made. Several agencies expressed the desire to look within – to a ‘keeper’ or the...
by Joel Cohen | May 6, 2019 | Insights
Human nature can be strange and funny. Sometimes we think we know what’s best, sometimes we even think we know what’s best for our customers and clients. Certainly research can be a guide, but there’s no guide to running a company. So how does one...
by Joel Cohen | May 6, 2019 | Insights
It’s easy for organic growth to take a back seat to the functions of normal account servicing and new business. While in the old days, organic growth was showing a “menu of services” to your client and telling them the over 100 things you do as an agency. But,...
by Joel Cohen | Mar 31, 2019 | Insights
Being an ad agency owner, I’m sure you’ve realized, takes in much more than just the advertising part of your business. No matter the size of your agency, there are times when you’re faced with “non-advertising” issues – some in fact being life or death...
by Joel Cohen | Mar 14, 2019 | Insights
My Silent Enemy Years ago, I was a successful ad agency owner. And like you, I was running the show. A show that I thought I knew all about. Don’t we all? Despite success, I made some bad decisions, wasted a lot of money – all the things other agency owners sometimes...
by Joel Cohen | Mar 7, 2019 | Insights
From my observations and in talking to a number of ad agency CEOs, it appears that organic growth takes a back seat to the functions of normal account servicing and new business. In the old days, organic growth was about showing a ‘menu of services’ to...
