by Joel Cohen | Jan 7, 2021 | Insights
Some think the first step onto the wire is the most difficult. But it’s not. That first step – with one foot on the wire and the other foot on the ground – is the easiest. It’s really the second step that’s the hardest; both feet are precariously...
by Joel Cohen | Oct 5, 2020 | Insights
Content Shmontent! Everyone’s using the word ‘content,’ throwing it around like it’s a piece of garbage. Well, maybe it is. There’s so much ‘content’ and everyone who authors it, believes they’ve written a masterpiece....
by Joel Cohen | Oct 4, 2020 | Insights
While many still search for that elusive silver bullet, the fact is the secret to running a successful advertising/marketing firm, or any business, resides exclusively within you. You are the secret. You are the captain of the ship. You map the journey. You build a...
by Joel Cohen | Oct 2, 2020 | Insights
Your brain is a constant idea-making machine. But it only works to the max when you get out of the way, unload all the data and shit that’s in it and let it do “its thing.” Once you do that, with these ten nuggets, there’s nothing stopping you from getting...
by Joel Cohen | Sep 21, 2020 | Insights
In a recent conversation with an agency owner, I asked, “How many ‘happy’ clients do you have?” She thought I was facetious, but I pressed on asking, “What’s the number?” She said, “I think all are pleased or they wouldn’t be working with me.” Okay,...
by Joel Cohen | Jul 27, 2020 | Insights
In several CEO Stars and Virtual Coffee sessions over the past three months, since the ‘bomb’ dropped, these critical issues are being addressed and resolved. Do I have enough cash flow for the next 90 days? How do I keep my team energized & motivated...
