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Leading an Ad Agency: When Your Leadership is Truly Tested

Leading an Ad Agency: When Your Leadership is Truly Tested

by Joel Cohen | Jan 13, 2020 | Insights

Being an ad agency owner, I’m sure you’ve realized, takes in much more than just the advertising part of your business. No matter the size of your agency, there are times when you’re faced with “non-advertising” issues – some in fact being life or death...
The Start-Over Month & the Incredible Power of ‘RE’

The Start-Over Month & the Incredible Power of ‘RE’

by Joel Cohen | Jan 1, 2020 | Insights

January is “The Official Start-Over Month.” The month to “Re.” It’s the only month of the year that just feels right to start anew … take a different approach or a fresh look at your business. From re-think, re-invent, re-energize and...
How New Business Can Get Easier & Better For You In 2020

How New Business Can Get Easier & Better For You In 2020

by Joel Cohen | Dec 18, 2019 | Insights

Have you ever heard anyone say that new business development is going to get easier and better next year? Of course not, but I’m going to say it. Yes, it’s unusual because we’re so used to hearing negativity from the industry. Oh, the pundits and gurus will tell...
A Personal Note To My Fellow Ad Agency Owners: “Nobody Wins Alone’

A Personal Note To My Fellow Ad Agency Owners: “Nobody Wins Alone’

by Joel Cohen | Dec 9, 2019 | Insights

I don’t want you to go through what I went through … and have it haunt you years later. Years ago, I was a successful ad agency owner. And like you, I was running the show. A show that I thought I knew all about. Don’t we all? Even with my success, I made...
Bringing Home the Bacon: How New Business Will Get Easier in 2020

Bringing Home the Bacon: How New Business Will Get Easier in 2020

by Joel Cohen | Nov 26, 2019 | Insights

Have you ever heard anyone say that new business development is going to get easier next year? Of course not, but I’m going to say it. Yes, it’s unusual because we’re so used to hearing negativity from the industry. Oh, the pundits and gurus will tell (sell) you on...
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