by Joel Cohen | Jan 13, 2020 | Insights
Being an ad agency owner, I’m sure you’ve realized, takes in much more than just the advertising part of your business. No matter the size of your agency, there are times when you’re faced with “non-advertising” issues – some in fact being life or death...
by Joel Cohen | Jan 1, 2020 | Insights
January is “The Official Start-Over Month.” The month to “Re.” It’s the only month of the year that just feels right to start anew … take a different approach or a fresh look at your business. From re-think, re-invent, re-energize and...
by Joel Cohen | Dec 18, 2019 | Insights
Have you ever heard anyone say that new business development is going to get easier and better next year? Of course not, but I’m going to say it. Yes, it’s unusual because we’re so used to hearing negativity from the industry. Oh, the pundits and gurus will tell...
by Joel Cohen | Dec 9, 2019 | Insights
I don’t want you to go through what I went through … and have it haunt you years later. Years ago, I was a successful ad agency owner. And like you, I was running the show. A show that I thought I knew all about. Don’t we all? Even with my success, I made...
by Joel Cohen | Nov 26, 2019 | Insights
Have you ever heard anyone say that new business development is going to get easier next year? Of course not, but I’m going to say it. Yes, it’s unusual because we’re so used to hearing negativity from the industry. Oh, the pundits and gurus will tell (sell) you on...