by Joel Cohen | Aug 18, 2018 | Insights
One of my peeves is dining at a restaurant, spending my hard-earned money and I’m about to leave and suddenly there’s a downpour. I’m unprepared and the restaurant doesn’t have any umbrellas for their customers. Why not? I don’t think...
by Joel Cohen | Jul 26, 2018 | Insights
In a recent CEO Stars session, we shared a discussion on ‘value’ and what you charge versus what you’re worth. Shift to the familiar story about the person who takes his luxury sports car to a mechanic. The car needs a new part. The bill is a...
by Joel Cohen | Jul 23, 2018 | Insights
It doesn’t matter whether your restaurant client is a small, medium regional or mega national chain, the issues are similar. While the marketing may have changed, what resonates with the customer hasn’t. The restaurant business isn’t built on mass...
by Joel Cohen | Jun 25, 2018 | Insights
I was asked for some advice from a veteran in the business who had seen his business cycle fluctuate to frustration. It was obviously taking a toll on him and he needed someone to talk to and some re-assuring because no matter how long you’ve been in the business,...
by Joel Cohen | Jun 18, 2018 | Insights
In June, we had our Red Zone Agency Roundtable, sponsored by CEO Stars. Attended by agency leaders, there were over 22 insights in one-hour and every one of them capable of making an enormous impact on any agency’s business and take you from the Red Zone to the...
