by Joel Cohen | Aug 7, 2023 | Insights
No, not the the Dallas Mavericks basketball team, but another team that pulls together with one common goal: to win. Currently, over 100 independent ad agency owners are mavericks. Mavericks because they decided to do something different: break from traditional...
by Joel Cohen | Jan 31, 2023 | Insights
Are you thinking about merging? One of the conversations in a recent CEO Stars session among several ad agency owners was joining with other agencies. The motive behind the urge was to grow faster and ‘swallow-up’ an agency that was either financially easy-pickings or...
by Joel Cohen | Nov 14, 2022 | Insights
When people and businesses are open to ‘change out of necessity,’ how will you and your agency change? If you don’t think you have to get re-wired then you’re kidding yourself. You can bury the same-old, same-old. Here are the top three lies...
by Joel Cohen | Dec 6, 2021 | Uncategorized
Without ‘wow,’ you’re just like everyone else. Wow is the big differentiator that sets you apart from others. Wow is the main ingredient that demolishes mediocrity. In a world of similarity, with similar businesses in similar locations, selling similar products and...
by Joel Cohen | Nov 24, 2021 | Uncategorized
Every agency I know has a desire to be profitable, experience reasonable growth and enjoy the fruits of their labor. That means less stress and in a chaotic industry where learning to stay ahead and even be a visionary to your clients can take a heavy toll. I’m...
