by Joel Cohen | Dec 6, 2021 | Uncategorized
Without ‘wow,’ you’re just like everyone else. Wow is the big differentiator that sets you apart from others. Wow is the main ingredient that demolishes mediocrity. In a world of similarity, with similar businesses in similar locations, selling similar products and...
by Joel Cohen | Nov 24, 2021 | Uncategorized
Every agency I know has a desire to be profitable, experience reasonable growth and enjoy the fruits of their labor. That means less stress and in a chaotic industry where learning to stay ahead and even be a visionary to your clients can take a heavy toll. I’m...
by Joel Cohen | May 11, 2021 | Insights
Have you ever had a lingering idea that you’ve always wanted to try? You know, it’s that great idea that gnaws at you and won’t go away. So, you end up sending it on a one-way trip to your mind-cave – your dungeon of great ideas and dreams....
by Joel Cohen | Mar 28, 2021 | Insights
Have you ever had that lingering dream that says, “I’ve always wanted to try this,” but you’re too busy to visualize and bring to fruition the dreams that are beyond your business? In other words, you’re stuck in the present and unable to see the future. Working with...
by Joel Cohen | Mar 28, 2021 | Insights
Are you thinking about merging? One of the conversations in a recent CEO Stars session among several ad agency owners was joining with other agencies. The motive behind the urge was to grow faster and ‘swallow-up’ an agency that was either financially easy-pickings or...
