by Joel Cohen | Mar 7, 2024 | Insights
When someone says they want to be held accountable, we accept that as the norm for CEOs. But should we? Some CEOs feel more at ease with the pressure of having their feet held to the fire when it comes to accountability. Peeling away the layers, accountability is an...
by Joel Cohen | Aug 7, 2023 | Insights
No, not the the Dallas Mavericks basketball team, but another team that pulls together with one common goal: to win. Currently, over 100 independent ad agency owners are mavericks. Mavericks because they decided to do something different: break from traditional...
by Joel Cohen | Jan 31, 2023 | Insights
Are you thinking about merging? One of the conversations in a recent CEO Stars session among several ad agency owners was joining with other agencies. The motive behind the urge was to grow faster and ‘swallow-up’ an agency that was either financially easy-pickings or...
by Joel Cohen | Nov 14, 2022 | Insights
When people and businesses are open to ‘change out of necessity,’ how will you and your agency change? If you don’t think you have to get re-wired then you’re kidding yourself. You can bury the same-old, same-old. Here are the top three lies...
by Joel Cohen | Dec 6, 2021 | Uncategorized
Without ‘wow,’ you’re just like everyone else. Wow is the big differentiator that sets you apart from others. Wow is the main ingredient that demolishes mediocrity. In a world of similarity, with similar businesses in similar locations, selling similar products and...
