by Joel Cohen | Apr 29, 2020 | Insights
THIS IS YOUR TIME. There will never be a time like this when your clients need you and are looking for your leadership and expertise. They need you because they don’t know how they’re going to adjust to their own customers’ attitudes and behaviors....
by Joel Cohen | Apr 27, 2020 | Insights
When people and businesses are open to ‘change out of necessity,’ how will you and your agency change? If you don’t think you have to get re-wired then you’re kidding yourself. You can bury the same-old, same-old. Here are the top five lies...
by Joel Cohen | Jan 28, 2020 | Insights
I have a coach. His name is Clay Nelson. Clay has coached me over the years, challenging me to go beyond where I am now and take on concepts in areas I know nothing about – but can quickly learn. He gets me into that area of risk and fear – and holds me...
by Joel Cohen | Jan 14, 2020 | Insights
Most independent ad agency CEOs I talk to have a dream to do ‘something bigger’ – something that’s poking around in their gut, waiting to burst out. For some, that ‘something bigger’ never happens. The train has left the station. I’m...
by Joel Cohen | Jan 13, 2020 | Insights
Being an ad agency owner, I’m sure you’ve realized, takes in much more than just the advertising part of your business. No matter the size of your agency, there are times when you’re faced with “non-advertising” issues – some in fact being life or death...
by Joel Cohen | Jan 1, 2020 | Insights
January is “The Official Start-Over Month.” The month to “Re.” It’s the only month of the year that just feels right to start anew … take a different approach or a fresh look at your business. From re-think, re-invent, re-energize and...
