by Joel Cohen | Sep 9, 2018 | Insights
Being an ad agency owner, I’m sure you’ve realized, takes in much more than just the advertising part of your business. No matter the size of your agency, there are times when you’re faced with “non-advertising” issues – some in fact being life or death...
by Joel Cohen | Sep 8, 2018 | Insights
I was asked for some advice from an ad agency owner who had seen his business cycle fluctuate to frustration. It was obviously taking a toll on him and he needed someone to talk to and some re-assuring, because no matter how long you’ve been in the business, doubts...
by Joel Cohen | Aug 20, 2018 | Insights
According to the gurus at the various trade publications, the agency sky is falling. Yes, there are some concerns and you can waste your precious energy believing it or you can do something about it, because contrary to what the trades say, you’re the one...
by Joel Cohen | Aug 18, 2018 | Insights
One of my peeves is dining at a restaurant, spending my hard-earned money and I’m about to leave and suddenly there’s a downpour. I’m unprepared and the restaurant doesn’t have any umbrellas for their customers. Why not? I don’t think...
by Joel Cohen | Jul 26, 2018 | Insights
In a recent CEO Stars session, we shared a discussion on ‘value’ and what you charge versus what you’re worth. Shift to the familiar story about the person who takes his luxury sports car to a mechanic. The car needs a new part. The bill is a...
by Joel Cohen | Jul 23, 2018 | Insights
It doesn’t matter whether your restaurant client is a small, medium regional or mega national chain, the issues are similar. While the marketing may have changed, what resonates with the customer hasn’t. The restaurant business isn’t built on mass...
