by Joel Cohen | Dec 6, 2021 | Uncategorized
Without ‘wow,’ you’re just like everyone else. Wow is the big differentiator that sets you apart from others. Wow is the main ingredient that demolishes mediocrity. In a world of similarity, with similar businesses in similar locations, selling similar products and...
by Joel Cohen | Nov 24, 2021 | Uncategorized
Every agency I know has a desire to be profitable, experience reasonable growth and enjoy the fruits of their labor. That means less stress and in a chaotic industry where learning to stay ahead and even be a visionary to your clients can take a heavy toll. I’m...
by Joel Cohen | Oct 11, 2021 | Uncategorized
Did you know your mind usually works at less power than it’s capable of? With the great things you’re already doing, imagine the possibilities if you could get to full-power? So, while you’re busting your butt at 100 MPH, your mind is slowing you down by 50 MPH,...
by Joel Cohen | Mar 5, 2019 | Uncategorized
Thinking about merging? One of the conversations in a recent CEO Stars session among several ad agency owners was merging with other agencies. The motive behind the urge was to grow faster and ‘swallow-up’ an agency that was either financially easy-pickings or had a...
by Joel Cohen | Feb 20, 2019 | Uncategorized
A mega-association chairman admitted he couldn’t give his medium-size agency members the attention they needed (and grossly paid for). In a world of the ‘goliath’ ad agency networks and associations, eight years ago, I wanted to start something new...
by Joel Cohen | Feb 20, 2019 | Uncategorized
In a world of the ‘goliath’ ad agency networks and associations, eight years ago, I wanted to start something new and different – but I was up against a traditional giant: the mega ad agency associations. I had a vision that there could be something...
