While many still search for that elusive silver bullet, the fact is the secret to running a successful advertising/marketing firm, or any business, resides exclusively within you.

You are the secret.

You are the captain of the ship. You map the journey. You build a successful team to carry out your plans, one that allows you time to work on your business to give it more value, rather than working in your business. That’s ‘ON’ rather than ‘IN.’

Herb Kelleher, the late founder of Southwest Airlines, planned his company on the back of a cocktail napkin. He drew a triangle and asked, “How do I get from here to there (Dallas, San Antonio, and Houston) and what’s it going to take to get that done?”

Your process is the same as Herb’s. Keep it simple and take action.

Joel Cohen is the founder of CEO Stars – www.ceostars.com – a unique concept with over 80 ad agency CEOs. Cohen is also the founder of Dreamland, USA, an ‘Imagineering Community’ that helps leaders leave a lasting legacy by accomplishing their ‘impossible,’ so they don’t regret the impact – the ‘I should’ve, could’ve’ – they were never able to make.

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